Save $300 if you register and pay before 18 Feb 2011 !

 Brand management is evolving in Asia – are you?

With rapid social media innovation and the proliferation of mobile tools among people’s daily lives, the resources and means through which people receive and perceive information has changed – and so must brands adapt to communicate more effectively with consumers. No longer can brand management techniques remain prescriptive and formulaic – brands need to consider and appreciate today’s super-fluid, new media landscape, or risk being left behind. Nevertheless, while there are so many channels and opportunities to interact with consumers, the challenge of ensuring a positive brand experience at every touchpoint remains critical. On top of creating compelling content, brands need to formulate strategies that enable them to engage consumers holistically to create longevity for their brand.

Do you know how to create positive brand experiences both offline and online, where and when your audiences will be most receptive?

Are you able to engage and interact with your consumers online, help them connect to your brand and win their loyalty?

Can you effectively measure how your digital branding initiatives affect your brand’s health?

It is imperative that brands keep abreast of the rapid changes happening today in order to be in the best position to design brand experiences that engage. Join us at this 2-day conference to learn the best methodologies and tactics to boost your brand. Obtain a clear understanding of consumer behaviour and trends, and leverage on this knowledge to amplify your brand through digital platforms. Learn practical and actionable solutions from real-life case studies, and how to implement these new-formed insights for your brand!

Create Positive Brand Experiences with Case Studies & Insights of:

Also featuring case studies of:

adidas, Allianz, Bacardi, Dell, DTAC, Flawless, Hong Kong Tourism Bureau, OCBC Yes! Card, Sunkist, Virgin Mobile, and the fashion & luxury goods, telecommunications, travel & leisure and various B2B industries

* Certain case studies will be specific to a single venue only

    Programme Highlights

  

Trends Analysis

Understanding the ‘socialisation of brands’ to foster connections via social networks

Brand IdentitySustaining your digital branding efforts and delivering on your brand promise across all platforms

Brand Experience

Incorporating the physical and digital worlds to create engaging brand experiences

Brand EngagementEngaging consumers and making connections into their social circles
Employer BrandingIntegrating digital and new media as part of internal brand engagement
Multi-Platform BrandingLeveraging on your customers' adoption of digital applications to complement existing brand strategies

Search Engine Optimisation

Leveraging on the latest SEO best practices for brand building online

Measurement

Identifying brand KPIs to measure true ROI of digital campaigns


Detailed Programme & Fees:

http://www.conferences.com.sg/S1379-cb11-64e-R.pdf

To Register, please visit   

For conference enquiries or registration , please contact:

Ms. Jade Lee

Tel: (65) 6372 220or Fax: (65) 6227 1601

Email: jadelee@conferences.com.sg  

Be a Sponsor Now!

Secure and grow your organisation’s market leadership positioning by becoming one of our prestigious corporate sponsors. Our
conference presents your organisation the unique opportunity to showcase your company’s capabilities, innovations, technology solutions platforms, products and services. Capture the interests and influence the decisions of key industry players through various sponsorship options: 

Speaking Sessions  ~  Luncheon  ~  Exhibition Space ~ Promotional Materials  ~  Customised Packages

For sponsorship & exhibition opportunities, please contact

Ms. Tu Kae Yun

Tel: (65) 6372 2249 or Fax: (65) 6227 1601

Email : kaeyun@conferences.com.sg


    Our Upcoming Conferences (Please click on the following or visit http://www.conferences.com.sg)

  1. Social Media & PR Conference , 28 Feb - 1 Mar 2011, Singapore / 3 - 4 Mar 2011, Hong Kong
  2. Branding in a Digital Age Conference, 21 - 22 Mar 2011, Singapore / 24 - 25 Mar 2011, Hong Kong
  3. Search Engine Marketing Workshop , 11 - 12 Apr 2011, Singapore/ 14 - 15 Apr 2011, Hong Kong
  4. Integrated Marketing Communications in Vietnam Conference , 21 - 22 Apr 2011, Vietnam
  5. Crisis Management & Social Media Workshop and Conference, 9-10 May 2011, Singapore/ 12 - 13 May 2011, Hong Kong
  6. Marketing to Youth Conference , 16 - 17 May 2011, Hong Kong/ 19-20 May 2011, Singapore

This email communicates our upcoming conferences which we deem may be of interest to you. This email is distributed by Vinalink.  Thank you.


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